Monday, August 17, 2009

Tight Lips Float Ships

I'm no fan of Michael Vick and don't think a dog-killer deserves to make another dime in pro football, but I'll give the Philadelphia Eagles' PR people big kudos for their expert management of a potentially explosive situation and its aftermath.

According to ESPN, Vick had been signed for 48 hours before the story broke and in a world full of leaks, inside tips, blogosphere rumors and 24/7 media focus on Vick himself, keeping the signing quiet for that long was nothing short of amazing. This tight-lipped, disciplined bunch provided the team plenty of time to carefully schedule an announcement, get everyone's sound bites in order, line up "character" surrogates like Governor Ed Rendell and Tony Dungy, and even scoop 60 Minutes' own Vick interview that aired last night.

The Eagles may have questionable morals and (temporarily) angry fans, but their deft PR operation gives Vick's signing a chance of not blowing up in their face.

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